Learning practical skills is getting increasingly more important within a student’s development. They need to be solidly prepared to meet the high standards nowadays demanded in by companies and institutions alike.
Therefore we have developed a special module teaching students how to elaborate an idea into a business plan. Among others the following items are presented:
· Setting about a customer value proposition
· How to d
istinguish yourself from the competition
istinguish yourself from the competition· Optimizing market segmentation
· How to prevent the competition imitating your products or services
· How a product or service will generate more revenues
· Effectively launch an idea, product or service onto the market
· Generate opportunities and managing uncertainties
· Risk analysis
· Creating a business plan.
The modular structure leads students on a step-by-step basis through the phases of the innovation process and puts it into practice by using web-based tools presenting an optimal preparation for a professional career.