//site map

By determining which competencies and technologies are responsible for creating the most value for your target group. We then score them relative to the competition. This presents us the necessary insight which competencies have durable distinguished features within the market and how to protect these against for instance imitation.

Roadmaping sets about how to achieve certain objectives and relates this to the aspect of time. Integrating market and technology strategies forms the primary goal. Within a roadmap flexibility is being implemented by chopping up projects into manageable pieces. This prevents projects getting too ambitious making them uncontrollable. We are sure you can mention a couple of megaprojects which have ended up in a debacle. Effective planning is therefore a central feature within roadmapping. Because roadmaps cover a large period of time, ever changing conditions have to be taken into account. In short, a good roadmap is a dynamic roadmap. In general a roadmap is formed out of the following: *Development objectives. *Status. *Timeline. *Priority list. *Proportion to competitors. *Executive and involved parties and stakeholders. *Milestones. *Projects and activities.